Support Expectant Moms & Strengthen Maternal Health with Count the Kicks

Count the Kicks is a powerful maternal health tool from Healthy Birth Day that helps expectant moms understand their baby’s daily movement patterns during the third trimester. When moms know what’s normal for their baby, they feel more connected, more confident, and less anxious—leading to a healthier, more empowered pregnancy experience.

Home visitors play a crucial role in making this possible.
By incorporating kick-counting conversations into your visits, you can help moms tune in to their baby’s well-being, recognize when something feels different, and understand how to advocate for themselves. These supportive conversations align directly with home visiting goals: strengthening parent–baby bonding, increasing maternal self-efficacy, and promoting healthy birth outcomes.

Count the Kicks offers easy, accessible tools to support this work. You can order low-cost or free educational materials—brochures, app reminder cards, posters, and more—to share with the families you serve.

Order materials: CountTheKicks.org/order

Join us January 27th at 12:30 CST for a free webinar highlighting their newest initiatives and how to use Count the Kicks resources to support healthy pregnancies. Register today!

Healthy Birth Day would love the opportunity to meet with your team to share more about our new Count the Kicks Champions Program, a structured way for organizations like yours to deepen engagement, strengthen outcomes, and ensure consistent, high-quality education for expectant moms. By becoming a Champion partner, organizations can align their maternal health goals with a proven public health approach; maximizing existing funding to reduce preventable risks, strengthen community trust, and support healthier pregnancies.

Together, we can help every mom feel supported—and help every baby have a healthy birth day.